What’s the Difference Between Mission and Vision?

5 minute video. Two of the most important and yet confusing strategic decisions a company, business or organization has to make are, “What is our mission?” and “What is our vision?” Yet most leaders are confused about what they’re really trying to create. They know they ought to have them, but how are they different? To find out how radically different they are, you’ll want to watch this video.

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