Tim Cook Quotes, CEO Apple.
Steve Jobs hired Tim Cook to improve the Apple Supply Chain. The Apple Supply Chain is now one of the best in the world. Tim Cook went from Apple’s Chief Procurement Officer to being Apple’s CEO. Below is an assortment of Tim Cook quotes.
- “The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.” ~Tim Cook, Apple CEO Tim Cook Supply Chain guru.
- “I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.” ~ Tim Cook, brought in by Steve Jobs to improve the Apple Supply Chain.
- “Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.” ~Tim Cook
- “Some people see innovation as change, but we have never really seen it like that. It’s making things better.” ~Tim Cook
- “We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.” ~Tim Cook
- “We care about every worker in our worldwide supply chain… What we will not do – and never have done – is stand still or turn a blind eye to problems in our supply chain. On this you have my word.” ~Tim Cook
- Let your joy be in your journey – not in some distant goal.” ~ Tim Cook
- Too often people think about intuition as the same as relying on luck or faith. At least as I see it, nothing could be further from the truth. Intuition can tell you, of the doors that are open to you, which one you should walk through. But intuition cannot prepare you for what’s on the other side of that door.” ~Tim Cook
- We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.” ~Tim Cook
- “There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve [Jobs] never got carried away with that. He focused on making the best.” ~Tim Cook
- “There are times in all of our lives when a reliance on gut or intuition just seems more appropriate—when a particular course of action just feels right. And interestingly I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable to getting it right.” ~Tim Cook
- “Creativity and innovation are something you can’t flowchart out.” ~Tim Cook
- “I don’t really think anything Microsoft does puts pressure on Apple.” ~ Tim Cook
- “We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.” ~Tim Cook
- “Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.” ~Tim Cook
- “Apple has always had the discipline to make the bold decision to walk away.” ~Tim Cook
- “We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as other ones.” ~ Tim Cook, CEO Apple.
- “For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.” ~ Tim Cook
- “We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.” ~ Tim Cook
- “You can only do so many things great, and you should cast aside everything else.” ~ Tim Cook
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What is your favorite Tim Cook quote?