Book Review: The Personal MBA: Master the Art of Business.

“The Personal MBA: Master the Art of Business” is a non-fiction book written by Josh Kaufman. The book is an overview of the core concepts and principles of business and aims to provide readers with a comprehensive understanding of the most important ideas and frameworks in business, without the need for a traditional MBA education.

The book is divided into several chapters, each dealing with a different business concept, such as: B. Value Creation, Marketing, Sales, Negotiation and Financial Management. The author uses real-life examples and case studies to illustrate concepts and provides practical tools and frameworks for applying them in the real world.

The book emphasizes the idea that “a traditional MBA is not required, to learn key business concepts and anyone can gain a deep understanding of business through reading, learning and applying key concepts. Kaufman’s approach is to break down the concepts and make them accessible to the layperson. He also suggests some basic business books for further reading for you to gain a deeper understanding and develop concepts.

The book has been well-received by readers and practitioners, is a New York Times bestseller and has been translated into many languages.

Reviews of the book generally praise it for its clear and concise explanation of business concepts, practical advice and ability to gain a thorough understanding of the business world without the need for formal training. However, some have criticized the book for being too general and not providing enough specific, practical advice on how to apply concepts in the real world.

Overall, the Personal MBA is a great guide for anyone wanting a comprehensive understanding of business concepts and principles. It is an accessible and valuable source of information for entrepreneurs, professionals and those considering an MBA. The book provides a solid foundation for understanding fundamental business principles and is a great starting point for deeper learning and exploration.

Knowledge Resources

• Balanced Scorecard – Simple explanation.
• Berkshire Hathaway CEO Warren Buffett Quotes.
• Beer Game Explained.
• Continuous Improvement Training.
• Finding Your Company’s Core Competencies.
• Industry 4.0 – Explained Simply.
• The Pareto Principle – 80/20 Rule – Do More by Doing Less.
• Porter’s 5 Forces That Make Companies Successful
• Postponement Strategy.
• SWOT: Definition and How to Do a SWOT Analysis.
• What is Blue Ocean Strategy?
• What Is Design Thinking?