Leadership / Motivation

Tony Robbins: Why We Do What We Do.

Published January 25, 2019 · Updated October 28, 2023

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Tony Robbins discusses the “invisible forces” that motivate everyone’s actions — and high-fives Al Gore in the front row.

Key Invisible Forces

Human Needs Psychology: Tony Robbins has popularized the idea that there are six core human needs that drive our behavior. These needs are Certainty, Uncertainty/Variety, Significance, Love and Connection, Growth, and Contribution. Understanding which of these needs are most dominant in a person’s life can provide insight into their motivations and behaviors.
Belief Systems: Our beliefs about ourselves, the world, and what’s possible greatly influence our actions. Negative beliefs can hold us back, while empowering beliefs can drive us to take action and achieve our goals.
Values: Our values are the things that we consider most important in life. They shape our decisions and actions. When our actions align with our values, we tend to feel fulfilled and motivated.
Emotions: Emotions are powerful motivators. People often take action to seek pleasure and avoid pain. Understanding how our emotions drive our choices is a key aspect of Robbins’ teachings.
Identity and Self-Image: How we see ourselves, our self-identity and self-image, can be a strong motivator. People will often act in ways that are consistent with how they view themselves.
Goals and Dreams: Having clear, compelling goals and dreams can be a powerful motivator. Robbins emphasizes the importance of setting and working toward meaningful goals.
Neuro-Linguistic Programming (NLP): NLP is a technique that Robbins often discusses. It involves the connection between neurological processes, language, and behavioral patterns. By understanding and working with these connections, one can shape their behaviors and responses.
Pattern Recognition and Conditioning: People tend to repeat patterns in their behavior, both positive and negative. Recognizing and breaking negative patterns is a focus in Robbins’ work.
The Power of Questions: Robbins often emphasizes the importance of asking empowering questions to shift one’s focus and mindset. The questions we ask ourselves can lead to new insights and actions.
Change and Transformation: Robbins believes in the power of personal transformation. He often discusses how individuals can change their lives by changing their beliefs, emotions, and actions.

Motivation Quotes

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” ~ Charles Darwin
“It’s kind of fun to do the impossible.” ~Walt Disney
“Fear is the path to the Dark Side. Fear leads to anger, anger leads to hate, hate leads to suffering.” ~ Yoda
“Impossible is just a small word that is thrown around by small men who find it easier to live in a world they’ve been given to explore the power they have, to change it. Impossible is not a fact. It is an opinion. Impossible is not a declaration. It is a dare. Impossible is potential. Impossible is temporary. Impossible is nothing!” ~Muhammad Ali
“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” ~ Thomas Jefferson
“Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” ~ Jack Ma, CEO Alibaba.
“The ultimate creative thinking technique is to think like God. If you’re an atheist, pretend how God would do it.” ~ Frank Lloyd Wright